Focus Finders operates on a subscription-based and individual course purchase model, offering a variety of photography courses for different skill levels and interests. Our business model is designed to provide flexibility and value to our customers while ensuring sustainable growth and profitability.
Value Proposition: We provide high-quality, accessible photography education that empowers individuals to enhance their skills and pursue their passion for photography. Our courses are taught by experienced professionals and are designed to be both comprehensive and engaging.
Customer Segments: Our primary customers are:
- Photography enthusiasts
- Aspiring professional photographers
- Hobbyists looking to improve their skills
- Students and young adults interested in creative arts
Revenue Streams:
- Subscription Model: Monthly or annual subscriptions provide access to all courses and resources.
- Individual Course Purchases: One-time payments for access to specific courses.
- Workshops and Masterclasses: Premium, intensive courses with higher pricing.
- Merchandise and Equipment Sales: Offering branded merchandise and photography equipment.
Channels: We reach our customers through:
- Our website and online platform
- Social media marketing
- Email newsletters
- Partnerships with photography clubs and organizations
Customer Relationships: We build and maintain relationships through:
- Interactive online communities and forums
- Personalized customer support
- Regular updates and new course offerings
- Feedback and review systems to continuously improve our services
Key Activities:
- Course content creation and updates
- Marketing and promotional activities
- Community engagement and support
- Platform maintenance and development
Key Resources:
- Experienced photography instructors
- High-quality course materials and resources
- Robust online platform
- Marketing and customer support teams
Key Partnerships:
- Photography equipment manufacturers
- Online learning platforms and marketplaces
- Photography clubs and associations
Cost Structure:
- Content creation and instructor fees
- Platform maintenance and development costs
- Marketing and advertising expenses
- Customer support and community management costs
Sustainability and Growth: We aim to achieve sustainable growth by continuously expanding our course offerings, enhancing the learning experience, and reaching new customer segments through strategic partnerships and marketing efforts.